Read This Now: The Index
What if there were an army of indie booksellers enthusiastically reading and reviewing practically every new book coming out in the next year, and what if the books they were the most excited about, the books they couldn't wait to push into their customers' hands with a breathless "You've GOT to read this!" (virtually or otherwise), the ones with all the nine- and ten-star ratings were carefully curated and collected in a handy list? Well, all we can say is...KEEP READING!
I love to be scared--big Stephen King fan for decades. In Hex, author Thomas Olde Heuvelt outcreeps the King, and I mean that in the nicest way possible.
I'm also from the Hudson Valley area (where the American version of Hex is set). Heuvelt nails it, getting the feel of a region where you sense something very old can still exist not too far away from your modern world.
Social media versus a centuries-old curse--it sounds as though it'll be a lark, but you'll be keeping the lights on long before you finish Hex.
Hex by Thomas Olde Heuvelt (Tor). Recommended by Rosemary at Quail Ridge Books Raleigh NC